To our business associates, clients, voice talent, and good friends in the advertising, communications and service industry, we are witnessing challenges we have never seen in the more than 25 years of business. We want to make sure that you know, we are here. We are not in the business of crafting masks or providing … Read more
The Radio Lounge voice over demo producers share five elements of a great voice actor demo reel. An experienced voice over demo producer can be your secret weapon to gaining more voice over work. “Put your best foot forward” is not only a slogan, but it will define who you are in the world of … Read more
Recently we welcomed top creative directors from around the country to judge entries at the 2020 American Advertising Federation Awards (The ADDY’s) We caught up with 3 of the judges to talk advertising and marketing. Tony Sharpe, Judy Thompson and Javier Martinez to talk about everything from content creation, logic and emotion behind the creative, global trends and multicultural advertising. Judy, Tony and Javier gave us a great interview, enjoy.
Radio is strength for automotive advertising and the driver behind the Houston automotive market is the Houston Automobile Dealers Association lead by RoShelle Salinas, their Executive Vice President. We had the chance to sit down and talk about some of the new digital trends that most effectively reach and create response from a new generation of car buyers
Nicky Mondellini got into acting at the age of 11. She then had a very successful run in the Telenovela “Maria Mercedes” as the character Mistica, based on Jessica Rabbit, from “Who Framed Roger Rabbit”. Nicky landed in the United States in 2006 and has grown a multi-cultural voice business into an incredible venture. Nicky has a plan and is very good about executing that plan from all aspects of the voice-over business. Hear how she does it, along with some fun stories from the stage and television.
To be great in our industry, you need to explore all aspects of it, from on-air, to sales, production, and you need to spend some time in the corner office, running the show. Joe Biondi has done this and a whole lot more. Joe spends his energy crafting sponsorship opportunities for Houston Public Media. When it comes to advertising, NPR and Houston Public Media takes a different approach. You’ll enjoy hearing Joe’s story.
Bunker 58 set up shop in Houston and launched a powerful marketing and advertising firm to help small and mid-size businesses envision, create, and build their brand through top digital marketing and design tools. Valentina Gomez Bravo talked with us about the challenges and benefits of landing in the most culturally diverse city in the nation.
Jackie Dryden, the Chief Purpose Architect for Savage Brands, is a member of the Southwest Advertising Hall of Fame. We sat down with Jackie to talk about advertising, and her formula for the seven stages of brand advocacy. Take a listen and learn how you can get some of that good stuff for your brand.
The American Advertising Foundation – Houston chapter recently hosted the AEFH Scholarship Awards. It was a great day as we handed out thousands of dollars to a special group of students. This is one of our biggest events of the year. We also had a special guest speaker. You might know part of the story, but do you know the whole story behind the guy who “saves you money”? Gallery Furniture has grown from humble location on I-45 North at TIdwell, to a major brand in Houston and around the world. You’re going to want to share this Podcast with as many folks as you can.
From Avatars to Chatbots, the current trends in digital media are what T2O does best. Meet Alex Ramirez, CEO of T2O and hear an engaging conversation about all things digital, including their advanced TV rationale. T2O has a global focus on data-driven marketing. You’ll enjoy the conversation and you might even learn a few things.
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