Recently we welcomed top creative directors from around the country to judge entries at the 2020 American Advertising Federation Awards (The ADDY’s) We caught up with 3 of the judges to talk advertising and marketing. Tony Sharpe, Judy Thompson and Javier Martinez to talk about everything from content creation, logic and emotion behind the creative, global trends and multicultural advertising. Judy, Tony and Javier gave us a great interview, enjoy. (more…)
Radio is strength for automotive advertising and the driver behind the Houston automotive market is the Houston Automobile Dealers Association lead by RoShelle Salinas, their Executive Vice President. We had the chance to sit down and talk about some of the new digital trends that most effectively reach and create response from a new generation of car buyers (more…)
Nicky Mondellini got into acting at the age of 11. She then had a very successful run in the Telenovela “Maria Mercedes” as the character Mistica, based on Jessica Rabbit, from “Who Framed Roger Rabbit”. Nicky landed in the United States in 2006 and has grown a multi-cultural voice business into an incredible venture. Nicky has a plan and is very good about executing that plan from all aspects of the voice-over business. Hear how she does it, along with some fun stories from the stage and television. (more…)
"Feel The Ad Love" Podcast Episode 8: Joe Biondi talks Houston Public Media and How Broadcasting Is In His Blood.
To be great in our industry, you need to explore all aspects of it, from on-air, to sales, production, and you need to spend some time in the corner office, running the show. Joe Biondi has done this and a whole lot more. Joe spends his energy crafting sponsorship opportunities for Houston Public Media. When it comes to advertising, NPR and Houston Public Media takes a different approach. You’ll enjoy hearing Joe’s story. (more…)
Bunker 58 set up shop in Houston and launched a powerful marketing and advertising firm to help small and mid-size businesses envision, create, and build their brand through top digital marketing and design tools. Valentina Gomez Bravo talked with us about the challenges and benefits of landing in the most culturally diverse city in the nation. (more…)
"Feel The Ad Love" Podcast - The Seven Stages of Brand Advocacy - How To Define Your Brand, Tell Your Story, and Build Raving Fans with Savage Brand's Jackie Dryden
Jackie Dryden, the Chief Purpose Architect for Savage Brands, is a member of the Southwest Advertising Hall of Fame. We sat down with Jackie to talk about advertising, and her formula for the seven stages of brand advocacy. Take a listen and learn how you can get some of that good stuff for your brand. (more…)
The American Advertising Foundation – Houston chapter recently hosted the AEFH Scholarship Awards. It was a great day as we handed out thousands of dollars to a special group of students. This is one of our biggest events of the year. We also had a special guest speaker. You might know part of the story, but do you know the whole story behind the guy who “saves you money”? Gallery Furniture has grown from humble location on I-45 North at TIdwell, to a major brand in Houston and around the world. You’re going to want to share this Podcast with as many folks as you can. (more…)
Feel The Ad Love! Podcast: What you don't know about Digital Media, T2O The Digital Media Agency, does.
From Avatars to Chatbots, the current trends in digital media are what T2O does best. Meet Alex Ramirez, CEO of T2O and hear an engaging conversation about all things digital, including their advanced TV rationale. T2O has a global focus on data-driven marketing. You’ll enjoy the conversation and you might even learn a few things. (more…)
The American Advertising Federation Houston hasn’t missed a beat on the things that make an organization attractive and on the grow. AAFH Beer’s with Peers is set for May 1st at Houston’s Karbach Brewing Company. And with a World Cup Soccer bid up for grabs, AAFH brings the folks that can make it happen to our AAFH Luncheon, May 15th. Meet the folks that make it happen. (more…)
The American Ad Federation honors Paul W. Hobby, a trailblazer, the man who brought home the national magazine of Texas. Ray Schilens sat down with Paul prior to the award presentation to see how a guy with the Hobby Family’s rich legacy of philanthropy, and public service, fits into the business of doing business here in Texas. Paul W. Hobby isn’t one to waste time. The American Ad Federation named him our 2019 Trailblazer Award Honoree. And we did it in Texas grand style with live music from Texas Troubadour Shake Russell. One of Paul’s biggest and latest accomplishments was to lasso a magazine that had lost its way, and to bring it back home to Texas. As the CEO of Texas Monthly Magazine, Paul has created a bright new future for what many say is at the heart of what this state is all about. Paul W. Hobby is Texan to the core. Take a listen as Paul talks about everything from politics to BBQ.
The man who brought home the national magazine of Texas is this years Trailblazer Award recipient. In Texas, and especially the Houston area, his name is synonymous with commerce and culture, media and public service and have been a part of the family’s legacy for over a century. AAHF honors him Wednesday March 20th. In 2016 Paul Hobby spearheaded the acquisition of Texas Monthly Magazine, bringing the iconic publication back to Texas. Paul has also served as Chairman of the Greater Houston Partnership, the Houston branch of the Federal Reserve Bank of Dallas and the Texas Business Hall of Fame. His story is more about what it takes to dream, to lead, and to accomplish the things that make Texas exciting. Joining Paul at the Junior League of Houston on March 20th, is the Texas Troubadour, Shake Russell, for some great Texas Tunes. For tickets and more info visit https://www.aaf-houston.net/events/2019/3/20/21st-annual-trailblazer-award-honoring-paul-w-hobby
Bad things do happen to good people. But beautiful things happen when people pull together. And teamwork is what makes our DREAM work. Dedicating Resources to Employees of Advertising and Media (DREAM) Fund is a nonprofit foundation and the support link to the community of advertising, public relations and media professionals across the Southwest. They exist to aid colleagues – in Texas, Oklahoma, New Mexico, Arkansas and Louisiana – through financial assistance and emotional support during times of personal crisis. Ray Schilens sits down with Executive Director Denise Novack and Rob Logan VP of Houston operations.
Almost 3 decades ago I was part of a radio station transformation from a soft AC to a more targeted version of what was called Format 41. And what a team we had. So this month we celebrate 28 years of format ratings and revenue dominance in the Houston/Galveston market, as Sunny 99.1 (KODA-FM/Houston) continues to lead the pack. Congrats to Dusty, and Dave, and Marc, and Mike, and Brent, Weaver and Dana, Zoe, Kelli, RC, and all of those that were part of this transformation and a big part of radio history. Let the Sun continue to shine bright!
Ad Speaks Houston Podcast: Episode 25: Drag Queens, Big Shiny Gold ADDY Awards, and the Best of Houston
AAF Houston Chairman Joe Ceseratto gives us a post ADDY wrap up and a taste of what’s to come in 2019. Coming off a very successful American Advertising Awards event, we get to chat with AAF-Houston Chairman Joe Cesaratto on his thoughts for the coming year. AAF-Houston has addressed challenges with a positive team spirit and as we roll into 2019, Joe shares his vision to carry out the many programs and events on his to-do list. Number one priority is to continue to grow our membership and focus on building our luncheon events to attract more of the advertising and marketing crowd here in Houston. To find out more about AAF-Houston as a place that might be a great fit for you, or your company visit aaf-houston.net And, be sure to share and subscribe to our Podcast series.
Students, recent grads and young professionals looking for their first job or next big opportunity, go face to face with hiring representatives, in a speed dating style interview. Ray Schilens talks to Ad2 President Garrett Ruffaner with how to make the most of this unique evening event. (more…)
It feels great to be a part of a client’s success. That’s what Kubota dealer Lansdowne Moody (www.lmtractor.com) and their agency ShoutHouse Marketing experienced. Radio Lounge has the pleasure of producing audio and voiceovers for their radio and television. LM’s marketing efforts helped them become the number one Kubota dealer in the United States! We love success stories here at Radio Lounge. Learn more at www.RadioLoungeUSA.com
Welcome back to “Feel The Ad Love”, a podcast about all things #advertising and #marketing. This episode features Jeffry Jones, Creative Director from Freed Advertising @papalibre sharing the inside scoop on ad agency relationships and other shenanigans! (more…)
Episode 1 – Live from the Radio Lounge, M. Bruce Abbott and Ray Schilens sit down with Cindi Davis-Andress, Partner of Pastorini Bosby Talent in Houston. We discuss the journey from becoming a represented talent, to turning it into a successful business. (more…)