Uncategorized Archives : Radio Lounge

Will AI Voices Replace Human Voice Actors?

How Artificial Intelligence is Changing the Voice Acting Industry In recent years, artificial intelligence (AI) has begun to make inroads in several different industries—and the voice acting industry is no exception. AI voice actors are becoming more and more common, which begs the question: will they eventually replace human voice actors altogether? Let’s take a … Read more

Quick Voiceover Tip: Be Professional

by M. Bruce Abbott

Quick Voiceover Tip: Be professional. This is a business. You are a professional, regardless if you are a full-time voice actor, or part time voice talent. Do it Like a Pro – You get one chance to make an impression. Do it right and they’ll call you back. Screw it up and you’re history. This … Read more

Radio Lounge Responds to the COVID-19 Pandemic

by M. Bruce Abbott

To our business associates, clients, voice talent, and good friends in the advertising, communications and service industry, we are witnessing challenges we have never seen in the more than 25 years of business. We want to make sure that you know, we are here. We are not in the business of crafting masks or providing … Read more

“Feel The Ad Love” Podcast : Episode 10: Talking Automotive with HADA EVP RoShelle Salinas

by M. Bruce Abbott

Radio is strength for automotive advertising and the driver behind the Houston automotive market is the Houston Automobile Dealers Association lead by RoShelle Salinas, their Executive Vice President. We had the chance to sit down and talk about some of the new digital trends that most effectively reach and create response from a new generation of car buyers

M. Bruce Abbott

M. Bruce Abbott is the Creative Director/Partner at Radio Lounge. Bruce has over 30 years experience as a voice actor, casting and production director, as well as extensive advertising, marketing, and podcasting experience.

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“Feel The Ad Love” Podcast Episode 9: Nicky Mondellini and The Art of Multicultural Voice Acting

by M. Bruce Abbott

Nicky Mondellini got into acting at the age of 11. She then had a very successful run in the Telenovela “Maria Mercedes” as the character Mistica, based on Jessica Rabbit, from “Who Framed Roger Rabbit”. Nicky landed in the United States in 2006 and has grown a multi-cultural voice business into an incredible venture. Nicky has a plan and is very good about executing that plan from all aspects of the voice-over business. Hear how she does it, along with some fun stories from the stage and television.

M. Bruce Abbott

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“Feel The Ad Love” Podcast Episode 8: Joe Biondi talks Houston Public Media and How Broadcasting Is In His Blood.

by M. Bruce Abbott

To be great in our industry, you need to explore all aspects of it, from on-air, to sales, production, and you need to spend some time in the corner office, running the show. Joe Biondi has done this and a whole lot more. Joe spends his energy crafting sponsorship opportunities for Houston Public Media. When it comes to advertising, NPR and Houston Public Media takes a different approach. You’ll enjoy hearing Joe’s story.

M. Bruce Abbott

mbruceabbott.com

“Feel The Ad Love” Podcast: Bunker58 Discusses Multicultural Marketing and Making A Difference

by M. Bruce Abbott

Bunker 58 set up shop in Houston and launched a powerful marketing and advertising firm to help small and mid-size businesses envision, create, and build their brand through top digital marketing and design tools. Valentina Gomez Bravo talked with us about the challenges and benefits of landing in the most culturally diverse city in the nation.

M. Bruce Abbott

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“Feel The Ad Love” Podcast – The Seven Stages of Brand Advocacy – How To Define Your Brand, Tell Your Story, and Build Raving Fans with Savage Brand’s Jackie Dryden

by M. Bruce Abbott

Jackie Dryden, the Chief Purpose Architect for Savage Brands, is a member of the Southwest Advertising Hall of Fame. We sat down with Jackie to talk about advertising, and her formula for the seven stages of brand advocacy. Take a listen and learn how you can get some of that good stuff for your brand.

M. Bruce Abbott

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Inspirational Words from Houston’s “Mattress Mac” , Jim McIngvale

by M. Bruce Abbott

The American Advertising Foundation – Houston chapter recently hosted the AEFH Scholarship Awards. It was a great day as we handed out thousands of dollars to a special group of students. This is one of our biggest events of the year. We also had a special guest speaker. You might know part of the story, but do you know the whole story behind the guy who “saves you money”? Gallery Furniture has grown from humble location on I-45 North at TIdwell, to a major brand in Houston and around the world. You’re going to want to share this Podcast with as many folks as you can.

M. Bruce Abbott

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Feel The Ad Love! Podcast: What you don’t know about Digital Media, T2O The Digital Media Agency, does.

by M. Bruce Abbott

From Avatars to Chatbots, the current trends in digital media are what T2O does best. Meet Alex Ramirez, CEO of T2O and hear an engaging conversation about all things digital, including their advanced TV rationale. T2O has a global focus on data-driven marketing. You’ll enjoy the conversation and you might even learn a few things.

M. Bruce Abbott

mbruceabbott.com