M. Bruce Abbott, Author at Radio Lounge : Page 12 of 14

The IMPORTANCE OF Vocal Booth Sound Proofing

The Lawn Guys – The arch nemesis of the voice actor. That buzz of lawn equipment can bring a productive voice over session to a screeching halt. Unless you have a four to five figure budget to create a proper space using mass and de-coupling, you’ve got to work around weed-wackers, garbage trucks, thunderstorms, and … Read more

Voiceover Room Acoustics

by M. Bruce Abbott

Todays’ daily quick voiceover tip: room acoustics. Shape, materials, and size matters. A bad room size is an equal to or a multiple of itself. Let me explain. If your room is 4 feet by 4 feet with a ceiling height of 8 feet, you have manufactured a dysfunctional space. Walls should not be a … Read more

Radio Lounge Responds to the COVID-19 Pandemic

by M. Bruce Abbott

To our business associates, clients, voice talent, and good friends in the advertising, communications and service industry, we are witnessing challenges we have never seen in the more than 25 years of business. We want to make sure that you know, we are here. We are not in the business of crafting masks or providing … Read more

Voice Over Demo Producer Tips For A Great Demo – Pt. 1

by M. Bruce Abbott

The Radio Lounge voice over demo producers share five elements of a great voice actor demo reel. An experienced voice over demo producer can be your secret weapon to gaining more voice over work. “Put your best foot forward” is not only a slogan, but it will define who you are in the world of … Read more

“Feel The Ad Love”: Podcast Episode 11- The Multicultural Advertising Message

by M. Bruce Abbott

Recently we welcomed top creative directors from around the country to judge entries at the 2020 American Advertising Federation Awards (The ADDY’s) We caught up with 3 of the judges to talk advertising and marketing. Tony Sharpe, Judy Thompson and Javier Martinez to talk about everything from content creation, logic and emotion behind the creative, global trends and multicultural advertising. Judy, Tony and Javier gave us a great interview, enjoy.

M. Bruce Abbott

M. Bruce Abbott is the Creative Director/Partner at Radio Lounge. Bruce has over 30 years experience as a voice actor, casting and production director, as well as extensive advertising, marketing, and podcasting experience.

mbruceabbott.com

“Feel The Ad Love” Podcast : Episode 10: Talking Automotive with HADA EVP RoShelle Salinas

by M. Bruce Abbott

Radio is strength for automotive advertising and the driver behind the Houston automotive market is the Houston Automobile Dealers Association lead by RoShelle Salinas, their Executive Vice President. We had the chance to sit down and talk about some of the new digital trends that most effectively reach and create response from a new generation of car buyers

M. Bruce Abbott

mbruceabbott.com

“Feel The Ad Love” Podcast Episode 9: Nicky Mondellini and The Art of Multicultural Voice Acting

by M. Bruce Abbott

Nicky Mondellini got into acting at the age of 11. She then had a very successful run in the Telenovela “Maria Mercedes” as the character Mistica, based on Jessica Rabbit, from “Who Framed Roger Rabbit”. Nicky landed in the United States in 2006 and has grown a multi-cultural voice business into an incredible venture. Nicky has a plan and is very good about executing that plan from all aspects of the voice-over business. Hear how she does it, along with some fun stories from the stage and television.

M. Bruce Abbott

mbruceabbott.com

“Feel The Ad Love” Podcast Episode 8: Joe Biondi talks Houston Public Media and How Broadcasting Is In His Blood.

by M. Bruce Abbott

To be great in our industry, you need to explore all aspects of it, from on-air, to sales, production, and you need to spend some time in the corner office, running the show. Joe Biondi has done this and a whole lot more. Joe spends his energy crafting sponsorship opportunities for Houston Public Media. When it comes to advertising, NPR and Houston Public Media takes a different approach. You’ll enjoy hearing Joe’s story.

M. Bruce Abbott

mbruceabbott.com

“Feel The Ad Love” Podcast: Bunker58 Discusses Multicultural Marketing and Making A Difference

by M. Bruce Abbott

Bunker 58 set up shop in Houston and launched a powerful marketing and advertising firm to help small and mid-size businesses envision, create, and build their brand through top digital marketing and design tools. Valentina Gomez Bravo talked with us about the challenges and benefits of landing in the most culturally diverse city in the nation.

M. Bruce Abbott

mbruceabbott.com

“Feel The Ad Love” Podcast – The Seven Stages of Brand Advocacy – How To Define Your Brand, Tell Your Story, and Build Raving Fans with Savage Brand’s Jackie Dryden

by M. Bruce Abbott

Jackie Dryden, the Chief Purpose Architect for Savage Brands, is a member of the Southwest Advertising Hall of Fame. We sat down with Jackie to talk about advertising, and her formula for the seven stages of brand advocacy. Take a listen and learn how you can get some of that good stuff for your brand.

M. Bruce Abbott

mbruceabbott.com