Recently we welcomed top creative directors from around the country to judge entries at the 2020 American Advertising Federation Awards (The ADDY’s) We caught up with 3 of the judges to talk advertising and marketing. Tony Sharpe, Judy Thompson and Javier Martinez to talk about everything from content creation, logic and emotion behind the creative, global trends and multicultural advertising. Judy, Tony and Javier gave us a great interview, enjoy.
Advertising and marketing never stays the same, or sits still, and with a digital mix, it’s no longer only about the story, it’s more about the emotional connection with the brand. Tony Sharpe, Creative Director at Tony Sharpe TV, Judy Thompson, principal at WORD and Javier Martinez, Creative Director at RUMBO were the perfect mix to fill us in on retail advertising trends, and the important element of content creation which goes well beyond a great message. Take a listen to some of the kindest folks in our industry. You might even learn something new.