Radio is strength for automotive advertising and the driver behind the Houston automotive market is the Houston Automobile Dealers Association lead by RoShelle Salinas, their Executive Vice President. We had the chance to sit down and talk about some of the new digital trends that most effectively reach and create response from a new generation of car buyers
One of the coolest things that happens this time of year in Houston is the Houston Auto Show. This show is driven by HADA and covers 800,000 square feet of everything automotive. RoShelle gave us a sneak peak of what visitors can expect; everything from EV’s to taking a personal test drive in cars that are made to be driven. We also talked about the industry needs of attracting and keeping employees in the automotive service industry. Beep beep and beep beep yeah.