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In an age where digital interactions dominate, the art of in-person networking remains a powerful tool for voiceover artists. The isolation often associated with voice acting, especially with the increase in remote work, makes it essential to find ways to connect with others in meaningful ways. This article explores the value of in-person networking, offering practical strategies and inspiring stories to help voiceover professionals harness this often-overlooked avenue for career growth.
The Value of In-Person Networking
Overcoming Isolation
Voice acting can be a solitary profession, with many sessions conducted in home studios and interactions limited to digital communications. In-person networking provides a break from this isolation, allowing voice actors to build real, tangible connections. These face-to-face interactions can lead to new opportunities, collaborations, and a deeper understanding of the industry.
Building Local Connections
While many voice actors focus on securing clients from across the globe, they often overlook the potential in their own backyards. Local businesses, from car dealerships to small media companies, often need voiceover services but may not know where to look. By attending local networking events, voice actors can introduce themselves to these businesses and uncover opportunities that are just around the corner.
Strategies for Effective In-Person Networking
Joining Local Organizations
One of the most effective ways to start networking locally is by joining organizations such as the Chamber of Commerce. These groups offer regular events where you can meet other business owners and professionals. Membership in such organizations not only provides networking opportunities but also positions you as an active, invested member of the local business community.
Case Study: Joining the Chamber of Commerce
A voice actor shared her experience of joining the Chamber of Commerce, which significantly boosted her local presence. Initially skeptical about its potential, she found that local businesses were eager to learn about her services. This membership led to several voiceover jobs, including a high-profile project for a local chamber rebranding video. By being an active member, she built relationships that translated into tangible work opportunities.
Attending Local Events
Local events, from business mixers to charity galas, are excellent venues for networking. These gatherings bring together a diverse group of professionals, offering numerous chances to connect with potential clients.
Driving Through a Snowstorm for Networking
Despite challenging weather, a voice actor attended a local Chamber of Commerce event, demonstrating commitment and dedication. This event, held at a local donut shop, provided rich conversations and connections with other business owners. Such dedication to attending events, even in difficult conditions, can set you apart and show your commitment to your craft and community.
Leveraging Unique Opportunities
Sometimes, unique opportunities arise that can lead to significant exposure and connections. For instance, a voice actor participated in a local gala where her voice was featured in a promo video. This event not only showcased her talent to a large audience but also opened up conversations about her work, leading to new business relationships.
The Event Experience
At one specific event, the voice actor’s work was played in front of 200 attendees, many of whom had never considered the need for a voice actor. This exposure led to numerous conversations about voice acting, demonstrating how in-person events can serve as powerful platforms for showcasing your work and sparking interest in your services.
Engaging with Parallel Providers
Building relationships with parallel providers, such as videographers, podcast producers, and local media companies, can create a steady stream of referrals and collaborative opportunities. These professionals often need voiceover services for their projects and can become valuable partners.
Connecting with a Local Filmmaker
A voice actor met a local filmmaker at a Chamber event, which led to discussions about a documentary project. This connection was only possible through in-person networking and highlights the importance of engaging with professionals in related fields. These relationships can lead to ongoing work and referrals, expanding your client base.
Attending Industry-Specific Conferences
While voiceover conferences are valuable, exploring conferences outside the immediate voiceover community can yield unexpected benefits. Conferences focused on media production, marketing, or even specific industries like e-learning or automotive can provide fresh perspectives and new client opportunities.
Attending a conference for YouTubers, this provided a voice actor with insights into content creation and the needs of digital creators. This exposure to a different segment of the industry opened up new avenues for voiceover work, particularly in the growing field of online video content. Such experiences highlight the importance of stepping outside traditional voiceover circles to discover new opportunities.
Practical Tips for In-Person Networking
Preparation is Key
Just as you would prepare for a performance, preparing for a networking event is crucial. Know who will be attending, understand the purpose of the event, and have a clear idea of what you want to achieve. Preparation includes having a pitch ready and knowing what value you can offer to others.
Making the First Move
Initiating conversations can be daunting, but it’s a necessary step in networking. Approach individuals or groups with a friendly introduction and a simple question like, “What brings you to this event?” This can open the door to deeper discussions and connections.
Active Listening
Networking is not just about promoting yourself; it’s also about understanding others’ needs. Practice active listening by asking questions and showing genuine interest in the responses. This builds rapport and makes the interaction more memorable.
Follow-Up
The real work of networking often happens after the event. Follow up with new contacts via email or LinkedIn, referencing your conversation and expressing interest in staying in touch. This step solidifies the connection and keeps you on their radar.
Example: Effective Follow-Up
A voice actor follows up with contacts made at a networking event by sending personalized LinkedIn requests and emails. She includes a link to the promo video she voiced at the event, reminding contacts of her work and providing an easy way to share it with others. This proactive approach ensures that the connections made are not forgotten.
Overcoming Common Networking Challenges
Dealing with Rejection
Not every networking attempt will be successful, and that’s okay. Some people may not be interested, or you may not click with everyone. It’s important to remain positive and keep trying. Each event is an opportunity to learn and improve your networking skills.
Managing Social Anxiety
Networking can be challenging for introverts or those with social anxiety. Preparing in advance, setting small goals, and focusing on quality over quantity can help. Remember, many people at these events feel the same way and appreciate genuine, friendly interactions.
Balancing Business and Personal Connections
While the goal of networking is often business-related, don’t discount the value of personal connections. Building relationships based on mutual interests and genuine rapport can lead to long-term professional benefits.
The Long-Term Benefits of Networking
Building a Support System
Regular networking helps build a support system of peers who understand the unique challenges of the voiceover industry. These relationships can provide advice, encouragement, and collaboration opportunities.
Enhancing Your Reputation
Being a regular, active participant in local business events enhances your reputation. Over time, you become known as a reliable, professional voice actor, which can lead to more referrals and opportunities.
Continuous Learning
Networking exposes you to new ideas, trends, and technologies. Engaging with a diverse group of professionals broadens your knowledge and helps you stay current in a rapidly evolving industry.
Start Networking!
In-person networking is a powerful yet underutilized tool for voiceover artists. By building local connections, attending relevant events, and following up effectively, voice actors can unlock new opportunities and enhance their careers. Embrace the challenge of networking, prepare diligently, and engage with genuine interest. The relationships and insights gained through in-person networking can provide invaluable support and growth for your voiceover business. Whether it’s finding new clients, learning from others, or simply breaking the isolation of the home studio, in-person networking is an essential strategy for success.
M. Bruce Abbott is the Creative Director/Partner at Radio Lounge. Bruce has over 30 years experience as a voice actor, casting and production director, as well as extensive advertising, marketing, and podcasting experience.
