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The voiceover industry has seen significant changes in recent years, with online casting platforms playing a pivotal role. Among these platforms, Voices.com has been a controversial player due to past practices and policies that have drawn criticism from the voiceover community. This article explores the recent developments at Voices.com, including a leadership change and efforts to address past grievances. By examining these changes, we aim to understand the future direction of Voices.com and its potential impact on the voiceover industry.
A Troubled History
Controversial Commissions
Voices.com has faced significant backlash due to its commission structure on Professional Services projects. Reports of commissions as high as 90% sparked outrage among voice actors. This practice was seen as exploitative, especially since it came on top of annual membership fees and a 20% escrow fee on payments. The hidden nature of these commissions, often undisclosed to clients, further fueled the controversy.
The Fallout
The fallout from these practices led to many voice actors leaving the platform and voicing their dissatisfaction publicly. Despite the potential to connect with high-quality clients, the unethical business practices made it difficult for many to justify remaining on the platform. The lack of transparency and questionable ethics became major stumbling blocks for Voices.com.
A New Chapter
Leadership Change
A recent leadership change has brought new hope to the community. The new interim CEO made a surprising appearance at a major industry conference, signaling a potential shift in the company’s direction. This move was seen as a step towards rebuilding trust and addressing past grievances.
Public Apology
One of the most significant moments during the conference was the public apology issued by the new CEO. Acknowledging the company’s past mistakes, he rated the handling of issues in the past as an “F.” This frank admission of failure and the willingness to face the community marked a significant departure from previous management practices.
Steps Towards Improvement
Commitment to Better Practices
The new leadership has expressed a commitment to adopting better business practices. This includes aligning project rates with the Global Voice Acting Academy (GVAA) rate guide. Such a move could help ensure fair compensation for voice actors and restore some level of trust in the platform.
Engaging with the Community
Active engagement with the voiceover community has been a focal point of the new leadership. By participating in industry events and opening channels of communication, the new CEO has shown a willingness to listen and adapt. This proactive approach is essential for addressing the deep-seated issues within the community.
Challenges Ahead
Education and Training
One of the challenges highlighted during the conference was the need for better education and training regarding rate guides and project management. Ensuring that all staff members understand and adhere to the GVAA rate guide is crucial for maintaining consistency and fairness in project pricing.
Transparency and Trust
Restoring trust requires more than just words; it demands consistent action and transparency. The community needs to see tangible changes in how projects are managed and how fees are applied. This includes clear communication about commissions and ensuring that voice actors receive fair compensation.
Addressing Fees
The issue of multiple fees—annual membership fees and the 20% escrow fee—remains contentious. While the new leadership has defended these fees, there is a growing call within the community for a reassessment. Reducing or eliminating some of these fees could go a long way in rebuilding trust and attracting more voice actors back to the platform.
The Role of AI and Ethics
Use of Voice Files
Concerns about the use of voice files for AI training were directly addressed by the new CEO. He assured the community that voice files would never be used for AI development without consent or compensation. This commitment to ethical practices is crucial in an era where AI is increasingly intersecting with the voiceover industry.
Future Collaborations
Engaging with organizations like the National Association of Voice Actors (NAVA) to address industry-wide concerns is a positive step. These collaborations can help create industry standards and ensure that platforms like Voices.com operate with greater accountability and transparency.
Looking Forward
Potential for Change
The recent developments at Voices.com suggest a potential for positive change. By aligning with industry standards and actively engaging with the community, the platform can work towards regaining its reputation. The new leadership’s willingness to listen and adapt is a hopeful sign.
Industry Impact
A revitalized Voices.com could have a significant impact on the voiceover industry. Increased competition among casting platforms can drive better practices and improve conditions for voice actors. If Voices.com can successfully implement the promised changes, it could once again become a valuable resource for voice actors and clients alike.
Call to Action
For the voiceover community, this is a critical moment. Staying informed and actively participating in discussions about industry practices is essential. By holding platforms accountable and pushing for transparency and fairness, voice actors can help shape the future of the industry.
Conclusion
The journey of Voices.com from controversy to potential redemption highlights the challenges and opportunities within the voiceover industry. While past practices have left a mark, the new leadership’s commitment to change offers a glimmer of hope. By focusing on transparency, fair compensation, and ethical practices, Voices.com has the opportunity to rebuild its reputation and contribute positively to the voiceover community. As these changes unfold, the industry must remain vigilant and engaged, ensuring that the progress made benefits all stakeholders.
M. Bruce Abbott is the Creative Director/Partner at Radio Lounge. Bruce has over 30 years experience as a voice actor, casting and production director, as well as extensive advertising, marketing, and podcasting experience.
