As a voice actor marketing yourself, email marketing is the perfect channel to deliver valuable content to your audience. Knowing your readers’ interests and needs gets your email read, instead of the spam folder. Creating a permission-based email list that includes a checkbox for users to opt-in to your mailing list ensures that a customer knows which emails they’re signing up for, and how often they’ll be receiving emails from you. In fact, 66 percent of consumers have made a purchase online due to an email marketing message. By promoting your voiceover business through email marketing, it gives your audience the chance to make a contact with you, the voice actor, right from their phone or laptop.
Having an email marketing campaign gives you valuable content that helps your audience to recognize and anticipate your emails. You can even use your emails to get useful feedback on your brand. Email marketing can be used to sell to prospects, boost referrals, upsell to current customers, and even re-engage customers. The more relevant and targeted your email content is, the more likely the reader will take an action. Email marketing can help to build customer relationships by providing them with information they want directly into their inbox.
The costs associated with email marketing are very low to begin with, and time and budget constraints can be optimized for small businesses. It’s a great way to get customers to visit your website and follow through on the action your email has asked them to take. A voice talent could send out emails to let them know about their latest projects voiced (make sure you have permission!!!). Embed a video of the project (if allowed) to let prospects hear your voice. Use your email campaigns to drive home the message that your customers are unique and important to your business.
Everyone likes to belong to a special group, especially when they can receive exclusive perks. The one-size-fits-all approach doesn’t work, and you can use a little something extra can go a long way in promoting your vo business to your customers .
The importance of email marketing for voiceover businesses can’t be overstated. Email gives you the ability to build credibility with your audience by sharing helpful and informative content. It lets talent reach the right person, with the right offer, at the right time. 60 percent of all emails are opened on a mobile device, thus email marketing is one of the best tools to take advantage of mobile technology. It’s important to have an effective tool to communicate with the people who matter most to your business.
It gives you metrics you need to see how your campaign emails are performing and can help you market smarter. It can also help you boost your sales and revenue throughout the year by having an audience of people who opt in to receive updates from you – you’ll be able to think differently about how you boost sales. Use pre-built email templates to make it quick and easy to get your message out to your audience. Also, email marketing gives you the ability to organize and segment your audience into lists.
Every contact can have a significant impact when it comes to voiceover business. Email lets you keep track of which messages are generating the most opens and clicks. It’s a good way to get results you’re looking for right away and easily track how your different email marketing campaigns are performing. You want your marketing message to be something that people look forward to seeing.
As a voiceover business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you. Email segmentation helps you save time by reaching out to your wider audience. Share your newsletters and announcements on your own social media networks to attract new clients and customers.
Email marketing allows you to keep in touch with your customers on a consistent basis. Customers love it when a business treats them as an individual, not just like everyone else. The more value you provide to your target audience, the more they’ll look forward to hearing from you.
Take advantage of the benefits of email marketing for your voiceover business. It can help you to build your brand, out-do your marketing goals, set yourself up as an expert, and grow your business revenue, all without breaking your budget or taking up all your time.
If you are looking for the best in-person voiceover training Houston has to offer, contact Radio Lounge today at 281.494.4680. Virtual voiceover coaching, voice-over demo production, and voice-over marketing advice are also available. All Radio Lounge voice actor training students can complementary access into RL CONNECT, the Radio Lounge private group where we offer voice acting audition opportunities, free advice and mentoring, as well as voiceover coaching and multi-demo production discounts.
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M. Bruce Abbott is the Creative Director/Partner at Radio Lounge. Bruce has over 30 years experience as a voice actor, casting and production director, as well as extensive advertising, marketing, and podcasting experience.