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Email marketing is a great way to stay in touch with your current and potential customers. As a voice actor, you can use email marketing to let people know about upcoming projects, new demos, or special offers. Here are a few tips to help you make the most of email marketing:
Keep your list clean and up-to-date.
The first step to effective email marketing is to make sure you have a clean and up-to-date list of contacts. This may seem like a no-brainer, but it’s important to remember that people’s email addresses change over time. If you’re using an outdated list, chances are good that a significant portion of your emails will bounce back as undeliverable. In addition, you don’t want to waste your time (or ours) sending emails to people who are no longer interested in hearing from you. So take a few minutes every month or so to remove any invalid or unengaged contacts from your list.
Personalize your messages.
No one likes feeling like they’re just another name on a list. So when you’re crafting your email messages, take the time to personalize them whenever possible. Instead of starting with a generic “Dear Friend,” try using the recipient’s first name instead. You can also segment your list so that you send different messages to different groups of people based on their interests or past purchases. For example, if someone has bought one of your eCourses in the past, you could send them an email with information about other courses they might be interested in.
Pay attention to the subject line.
You only have a split second to make a good impression with your email subject line, so it’s important to choose wisely. A good rule of thumb is to keep it short (no more than 50 characters) and make sure it accurately reflects the content of your message. Otherwise, people are likely to either delete your email without reading it or mark it as spam. Worse yet, if they do open it and find that the subject line was misleading, they’ll probably never open one of your emails again! So take care when crafting subject lines and always err on the side of caution.
Establish a Consistent Schedule
One of the most important things you can do when it comes to email marketing is to establish a consistent schedule. Your fans should know when they can expect to hear from you, and your emails should always arrive on time. A good rule of thumb is to send one email per week, although you may want to increase or decrease the frequency depending on your project schedule and the needs of your subscribers.
Keep It Professional…But Not Too Professional
Your email list is made up of people who are interested in hearing what you have to say—so don’t be afraid to be yourself! At the same time, however, it’s important to maintain a professional tone in your emails. This doesn’t mean that you need to be stuffy or formal; simply avoid using slang or profanity, and make sure your grammar and spelling are impeccable.
Your emails should always provide value to your subscribers. This could mean sharing behind-the-scenes stories, giving acting tips, or even just providing an update on what you’ve been up to recently. Whatever you choose to include, make sure it’s something that your fans will appreciate and find interesting.
Include a Call-to-Action
Every email should have a call-to-action (CTA) telling recipients what you want them to do next. For example, if you’re promoting a new project, your CTA could be something like “Listen Now!” or “Watch the Trailer.” including a CTA helps increase engagement by giving readers a specific task to complete after reading your email.
Email marketing works!
Email marketing is a powerful tool that can help voice actors build their careers and connect with potential clients. By following the tips in this blog post, you can create emails that are both professional and engaging, delivering value to your subscribers while also promoting your latest projects. So what are you waiting for? Start writing those emails today!
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M. Bruce Abbott is the Creative Director/Partner at Radio Lounge. Bruce has over 30 years experience as a voice actor, casting and production director, as well as extensive advertising, marketing, and podcasting experience.