Copy analysis Archives : Radio Lounge

Emphasizing THE Wrong Words

Have you ever seen copy that has words capitalized or bolded? You are supposed to hammer those words with gusto because the client/agency decided they are important. So, look at this line of copy: “How would YOU like BIG savings; PLUS save over a thousand bucks AND get a car that will make you look … Read more

Voiceover Performance: Taste The Words

by M. Bruce Abbott

In voiceover performance, taste the words. How does the word hot sound to you? Is it HOT! Or, is it just…meh, hot? You’ve got a script and you gloss over the copy to put punctuation in, create natural breaks, set the tone and energy of each phrase, but have you taken the time to focus … Read more