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As we step into 2024, it’s crucial for businesses, especially those in the voiceover industry, to adapt their marketing strategies to align with emerging trends. Based on industry insights, here are what we believe are some key marketing trends and how to adjust your efforts for success in 2024.
1. Emphasize Personalization
- Beyond Merge Tags: Personalization in marketing is more than just using merge tags in emails. It’s about sending targeted, relevant messages to specific segments of your audience.
- Use of CRM for Targeting: Utilize Customer Relationship Management (CRM) tools to segment your audience and tailor your messages, ensuring they resonate with the intended recipients.
2. Focus on SEO
- SEO is More Crucial Than Ever: With most buyers relying on Google searches, having a strong SEO strategy is essential. This includes optimizing your website and content to rank higher in search results.
- Active vs. Passive Traffic: While actively driving traffic to your site through direct outreach is important, enhancing your site’s SEO will attract passive, organic traffic, which is increasingly valuable.
3. Leverage Short-Form Video Content
- Rise of Short-Form Videos: Platforms like TikTok, Instagram, and YouTube are emphasizing short-form content. Creating engaging, concise videos can capture the audience’s attention more effectively.
- Content Variety: Your videos can be educational, entertaining, or showcase your skills. Remember, high-quality content doesn’t necessarily require Hollywood-level production.
4. Speed in Communication
- Respond Quickly: In an instant gratification society, responding promptly to emails and inquiries is crucial. Even if it’s a brief acknowledgment, timely responses can make a significant difference.
- Efficiency Matters: While you don’t need to deliver projects instantly, showing efficiency in communication can help in retaining client interest and trust.
5. Adopt a Mobile-First Approach
- Optimize for Mobile: With increasing reliance on smartphones, ensure your website and marketing materials are mobile-friendly. This includes easy navigation, quick loading times, and accessible contact forms.
- Mobile-Friendly Emails: Consider how your email signatures and content appear on mobile devices. Simplify and optimize for a better mobile experience.
Bonus Tip: Explore New Platforms like Threads
- Consider Threads: Threads, a social media platform by Meta, is gaining traction. It’s worth setting up an account and securing your username for brand protection and potential future use.
- Early Adoption Benefits: Being an early adopter on emerging platforms like Threads can give you a competitive edge and access to a new audience base.
In conclusion, adapting to these trends in 2024 will require a blend of personalization, SEO optimization, embracing new content formats like short-form videos, quick communication, and a mobile-first approach. By staying ahead of these trends, voice actors and businesses alike can enhance their marketing effectiveness and reach their target audiences more efficiently.
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M. Bruce Abbott is the Creative Director/Partner at Radio Lounge. Bruce has over 30 years experience as a voice actor, casting and production director, as well as extensive advertising, marketing, and podcasting experience.