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Today’s Quick Voiceover Tip: Create and build your voiceover brand.
Voice acting is an exciting and rewarding career, but it can be competitive. To help you get noticed, here are some tips for creating and building your brand as a voice actor.
First and foremost, you need to develop your signature voice. This is the voice that will be used in most of your work, so it’s important to take the time to find your sweet spot. Think about what kind of sound you want to project and practice using different tones and inflections until you find the one that best suits your style. Build up your reading and acting skills around this. Look for work in the voiceover genres that will support this.
Once you’ve established your signature voice, it’s time to start building your brand. Start by creating professional-quality audio samples that showcase your range and versatility as a voice actor. You can use these samples (referred to in the business as your demo) when applying for jobs or submitting auditions. It’s also important to create a website or social media page where potential employers can learn more about you and listen to your work. Pay close attention to the design, the colors, the attitude…all of this build your voiceover brand.
Your brand is also built on your reputation. How easy are you to work with? Are you reliable? Do you do great work? Your professionalism is a big part of your brand, as it is what clients and potential voiceover clients think about you.
It’s also important to stay up-to-date on industry trends and techniques. Take classes or workshops on topics such as vocal technique, improvisation, script analysis, and character development. These classes will help you hone your skills as a voice actor and give you an edge over other applicants when auditioning for roles.
Finally, don’t forget to network! Attend industry events such as conventions or seminars where you can meet other professionals in the field and make valuable connections that could lead to future opportunities. You should also join online communities where voice actors share advice and resources with each other – this is a great way to stay informed about new projects or job openings in the industry.
By following these tips for creating and building your brand as a voice actor, you’ll be well on your way towards achieving success in this competitive field.
M. Bruce Abbott is the Creative Director/Partner at Radio Lounge. Bruce has over 30 years experience as a voice actor, casting and production director, as well as extensive advertising, marketing, and podcasting experience.