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Today’s Quick Voiceover Tip: Using The SMART Method of Goal Setting For Your Voiceover Business
Are you a voice actor looking to take your career to the next level? Setting goals is an important part of any successful business, and voiceover work is no exception. The S.M.A.R.T method is a great way to set achievable goals that will help you reach your desired outcome in a timely manner.
What is the S.M.A.R.T Method?
The S.M.A.R.T method stands for Specific, Measurable, Achievable, Relevant, and Time-Bound goals and it’s a system designed to help you stay on task and reach your desired outcome in an efficient manner by breaking down larger goals into smaller ones that are easier to manage and track progress on over time.
Specific Goals
When setting specific goals for your voiceover business, it’s important to be as detailed as possible about what you want to achieve and how you plan on achieving it so that you can easily measure progress along the way and make adjustments if needed in order to stay on track with your timeline or budget constraints.
For example, instead of setting a goal of “getting more clients”, set a goal of “reaching out to 10 potential clients per week via email or phone calls” or “attending 3 networking events each month” so that you have something concrete that you can measure progress against over time and adjust if needed in order to reach your desired outcome faster or more efficiently than originally planned for
Measurable Goals
Measuring progress towards achieving your desired outcome is key when setting goals using the S.M.A.R.T method. Make sure that your goals are measurable in order to ensure that you are staying on track and making progress towards achieving them.
For example, if your goal is to “double the number of clients by the end of the year” then make sure to set a specific tracking metric such as “number of new clients per month” or “number of inquiries per week” that you can use to measure your progress against your goal in order to stay on track and make necessary adjustments as needed.
Achievable Goals
It’s important to set achievable goals when using the S.M.A.R.T method so that you don’t become discouraged or overwhelmed by seemingly insurmountable tasks. Make sure that your goals are realistic and achievable in the given timeline.
For example, if you’re a new voice actor with limited experience it may not be realistic to set a goal of “landing 10 voiceover jobs in the next month” but setting a goal of “reaching out to 25 potential clients each week” may be more achievable and realistic in the given timeline.
Relevant Goals
When setting goals for your voiceover business, make sure that they are relevant to what you want to achieve.
For example, if your goal is to increase brand awareness, then set a goal of “creating and posting content twice a week” or “attending 3 networking events each month to increase exposure”. Setting relevant goals will help ensure that you stay on track with your desired outcome and make necessary adjustments as needed in order to reach it faster or more efficiently than originally planned for
Time-Bound Goals
The last step in setting goals using the S.M.A.R.T method is to make sure that they are time-bound so that you have a clear timeline to measure progress against and adjust if needed in order to stay on track with your desired outcome.
For example, instead of setting a goal of “reaching out to 10 potential clients”, set a goal of “reaching out to 10 potential clients by the end of the month” so that you have a clear timeline to measure progress against and make necessary adjustments as needed in order to stay on track.
Get SMART With Your Voiceover Business!
The S.M.A.R.T method is a great way to set and track goals for your voiceover business in an organized, efficient manner. When setting goals, make sure that they are specific, measurable, achievable, relevant, and time-bound so that you can easily measure progress towards achieving them and make necessary adjustments as needed in order to stay on track. With some careful planning and goal setting, you can reach all of your business objectives in no time! Good luck and stay focused on reaching your goals!
M. Bruce Abbott is the Creative Director/Partner at Radio Lounge. Bruce has over 30 years experience as a voice actor, casting and production director, as well as extensive advertising, marketing, and podcasting experience.