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In the ever-evolving landscape of social media, staying ahead of trends is crucial for effective engagement and growth. Based on industry insights, here are our top trends and strategies for leveraging social media in 2024:
1. Telling Better Stories
- Embrace Authenticity: The trend is shifting towards more authentic, storytelling formats. Think of it as having a FaceTime call with a friend. This approach resonates with audiences and feels more genuine.
- Applicability for Voice Actors: For voice actors, this means creating content that is conversational and authentic, showcasing your ability to deliver the type of voiceover work that’s in demand.
2. Social Search Optimization
- Keywords in Descriptions Matter: With a significant portion of Gen Z preferring to search on platforms like TikTok and Instagram over Google, it’s crucial to optimize your social media posts with relevant keywords and phrases.
- FAQ Videos: Consider creating FAQ videos addressing common questions from your audience, ensuring they are optimized for social search.
3. Being More Selective with Platforms
- Quality Over Quantity: Focus on using one social media platform exceptionally well, rather than spreading yourself thin across multiple platforms.
- Consistent Engagement: Regularly engaging with your audience on your chosen platform satisfies the algorithm and increases your content’s reach.
4. Growth of Text-Only Content
- Text-Based Platforms Are Still Relevant: Despite the popularity of video, text-based social media remains significant. Platforms like X, Threads, Mastodon, and Blue Sky are gaining traction.
- Diverse Content Forms: Incorporate text-only posts into your strategy, especially if writing is your strength or if you prefer not to create video content.
5. LinkedIn Returning to Professionalism
- Focus on Professional Content: LinkedIn is prioritizing professional content again. Create posts that offer knowledge, advice, support, and motivation.
- Expand Your Network: Actively grow your LinkedIn network to increase your reach and engagement.
Bonus Tip: Featuring Your Customers
- Leverage Testimonials: Collect and share testimonials from your clients. Use tools like Canva to create visually appealing posts featuring these testimonials.
- Video Testimonials Exchange: Consider exchanging video testimonials with clients to enhance credibility and provide social proof.
Implementing these strategies in 2024 can significantly enhance your social media presence, engagement, and ultimately, your business growth. Whether you’re a voice actor or in another profession, adapting to these trends will help you stay relevant and successful in the dynamic world of social media.
M. Bruce Abbott is the Creative Director/Partner at Radio Lounge. Bruce has over 30 years experience as a voice actor, casting and production director, as well as extensive advertising, marketing, and podcasting experience.