Radio Lounge RSS Feed

Radio Advertising Tip - Over Deliver

M. Bruce Abbott — Wed, 10 Mar 2010 15:00:00 GMT

How many of you actually believe the radio commercials you hear? Many businesses tend to over sell their capabilities, and as a result, end up making just one sale and losing a long-term customer. Here is where advertising gets interesting. Send out a simple, believable message to capture a new customer, then, when you have them in your business go overboard to win them as a loyal fan. In the article “Promise Small, or Promise Big”, Trent Hamm reveals some simple examples of just how a business can capture those fans with over the top customer treatment. Here’s one final thought; you might think that over-delivering will hurt your bottom line, but it’s much more cost-effective to build a loyal fan base vs. gathering lots of new short-term customers.

Let us know if this attitude exists at your business, and share some examples of what you’re doing.

10-Mar-10 9:00 AM

Radio Advertising : Celebrity Endorsements

M. Bruce Abbott — Mon, 08 Mar 2010 15:00:00 GMT

It’s sometimes downright dangerous to latch onto a celebrity spokesperson for your radio advertising. Or maybe it’s more like a trip to Vegas, a gamble. There are local celebrities, which you would find in your market, from radio personalities to higher profile local personalities. Number one, they need to fit your brand. Not long ago here in the Houston market we had a Houston basketball superstar touting the Chevrolet brand, while he was seen driving around in his favorite BMW, not a good match. In an article called “A Sliding Scale for Celeb Popularity” written by Carl Bialik for the Wall Street Journal, you can get some insight on how the big boys play the celebrity guessing game. According to Kevin McKiernan of Creative License, it’s not just about the popularity figures, it’s also about using your gut to decide. FYI, Kevin talks more about that subject in one of our interviews on The Advertising Show. Celebrity endorsements can really pay off, IF you’ve done your homework.

8-Mar-10 9:00 AM

Radio Production : Addictive Jingles

M. Bruce Abbott — Thu, 04 Mar 2010 17:00:00 GMT

Fast Company recently revealed the ten most addictive sounds in the world. The article “This Is Your Brain on Jingles” by Martin Lindstrom is a great read. Music and sounds have a way to transport us to a special place in our lives. Beyond our favorite songs, advertising jingles and sounds hit the memory buttons as well. In the article, when sound was removed from slot machines in Vegas, revenue fell by 24%. When slow music is played in restaurants, we tend to eat slower and eat more. So, are you curious? Read on.

Here’s something else, what “sound” is your business about, and are you using it to your benefit?

4-Mar-10 11:00 AM

Marketing Lessons From..The Grateful Dead?

M. Bruce Abbott — Fri, 26 Feb 2010 15:00:00 GMT

A telephone hotline for their fans, a price cap on tickets, and their own mail-order house. These guys were into social media long before anybody even knew the term. So what did they do that was so special? The passionately embraced their fans, then super-served that fan base. Read the article “Make Your Money Like Gerry Garcia”. We found it in the March issue of The Atlantic. Written by Joshua Green, it’s beyond entertaining, it’s got a message for your business.

26-Feb-10 9:00 AM

Trigger Emotions With Your Radio Commercials

M. Bruce Abbott — Wed, 24 Feb 2010 15:00:00 GMT

You might think that a radio commercial that leverages “lust”, “alarm”, “vice” and “power” might be selling something illegal, or just as bad, distasteful. But according to Sally Hogshead, these are key triggers persuasion and captivation. We recently taped an interview with Sally on The Advertising Show, and that interview is coming up in a couple of weeks. In the meantime, read a taste of what you’ll be hearing in the article The Seven Triggers of Fascination, as Matthew May gives us his perspective of Sally’s latest book. See if it hits your hot button.

Fascinate: Your 7 Triggers to Persuasion and Captivation

24-Feb-10 9:00 AM

Radio Advertising Tip - Marketing To Women

M. Bruce Abbott — Fri, 19 Feb 2010 14:00:00 GMT

There have been numerous books written on the subject, and you can’t deny that women play an important role in the purchasing decision. And it’s not just those products that you might think, it’s a lot more, like homes, cars, vacations, consumer electronics and a variety of service industries. As radio creatives, we have take a serious look at this with every piece of radio advertising we produce and distribute. In the article “Marketing to Women, Who’s Doing it Right and Who’s Not”, Lynn Truong gives us another perspective on the importance of understanding your target both in the creative and broadcast medium. Don’t be surprised that your product or service falls in this category.

19-Feb-10 8:00 AM

Radio Advertising Thoughts: Marketing in A Down Economy

M. Bruce Abbott — Fri, 12 Feb 2010 14:00:00 GMT

We found an interesting article called “Recession Era Marketing Poses Challenge for Marketers”. The original piece, published in Knowledge @ Wharton, says we as consumers, full of high anxiety are either trading off or trading down. Not only does a brand have to emphasize its value, but demonstrate how it might be beneficial to this high-anxiety consumer attitude. This is definitely food for thought when creating your radio advertising campaign. Take a look at the article and see how your product or service fits into this new marketing equation. Then think about how you might market to this new audience.

12-Feb-10 8:00 AM

Learn From Super Bowl Advertising

M. Bruce Abbott — Tue, 09 Feb 2010 15:00:00 GMT

Why does it take a specific event to get people really keyed into commercials. Obviously the Super Bowl has built a brand, great football, great commercials, and we eat that stuff up. In an article called “What Super Bowl Advertising Can Teach Your Small Business”, Rohit Bhargava gives us his take on how you can tap into a few key elements to differentiate your business. To do this, you don’t need a seven figure budget or the brightest agency on the planet. This type of approach to radio production isn’t about being a copy-cat. It’s more about looking at your business from a different perspective and focusing on a single element that really does say something to radio listeners. Take a look at the five points he makes and see if you can find an attribute that has “super” qualities. And, let us know what you come up with.

9-Feb-10 9:00 AM

Valentine's Day Radio Advertising - Think Value

M. Bruce Abbott — Wed, 03 Feb 2010 16:00:00 GMT

Local radio advertisers can take a cue from national chains this Valentine’s Day; consumers are looking for a bargain. Stuart Elliott, in the New York Times says we’ve turned into savers rather than spenders, especially coming off Christmas. So what does that say about your Valentine’s Day offerings. If you’re a spa, or service oriented business, you’d better design a promotion that gives your customers more. When you’re competing against retail giants like Target’s “weekly wow” candies, or Martha Stewarts discounts on flowers, you’ve got to present a better value. Check out the article “Cheap Sentiments Apply This Valentine’s Day”. What can you do differently this year. Send us your ideas.

3-Feb-10 10:00 AM

Radio Advertising: Is Your Product or Service the “Real” Deal, Be Careful What You Say

M. Bruce Abbott — Tue, 12 Jan 2010 16:00:00 GMT

One of Coke’s jingles sang, “It’s the real thing”, Canada Dry ginger ale is made with “real” ginger. Not a big deal, yeah it is, according to how our current administration sees things. According to the article “Can Marketers Back Up Real Claims", appearing in Advertising Age, written by Emily Bryson York, the Obama administration just might come calling, if you decide that you’re the “real deal”. The word “real” is powerful, and used by many marketers. So what do you think, has our government crossed the line, or is it a good thing for consumers?

12-Jan-10 10:00 AM

Google Selects Radio Lounge As Creative Partner in New Ad Creation Marketplace for Internet Radio

noemail@radioloungeusa.com — Thu, 11 Feb 2010 16:00:00 GMT

Radio Lounge has been a part of Google's radio advertising efforts since 2007, when Google launched its terrestrial radio ad initiative. After a year long hiatus, Google's new relaunch focuses on internet radio, and will give clients globally the opportunity to tap Radio Lounge's creative resources - from script writing to broadcast production. In the past this service was dedicated to Google AdWords advertisers.

This new phase, called Ads Creation Marketplace 2.0, will be open to everyone, not just Google Adwords users. As part of the original Google Radio Ads effort, Radio Lounge worked with advertisers around the country developing a wide variety of campaigns for a number of service and retail clients.

“Our goals are much the same, but our approach to creative has changed to reflect the unique web platform culture. Ads Creation Marketplace 2.0 is an exciting opportunity as well for many advertisers desiring to reach multiple markets with limited budgets. What used to be called non-traditional media, has now become more of the norm, and we see this trend as a positive spin for advertisers.” - Ray Schilens-President/Partner of Radio Lounge.

" Terrestrial radio was not a good fit for Google's business model. This revamp of the creation marketplace combines the best of both worlds - radio advertising and web accountability. We are honored to be one of a handful of vendors selected to participate in the new venture." - M. Bruce Abbott, Creative Director/Partner of Radio Lounge.

Beta testing has been completed, and launch is expected by mid 2010.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 ( 1-866-428-3469 ) for a media consultation.

Radio Advertising Gets the Word Out for the Waste Not Want Not Foundation

noemail@radioloungeusa.com — Thu, 04 Feb 2010 15:00:00 GMT

Radio Lounge, selected by Forsythe and Butler, produces the new radio advertising campaign for Waste Not Want Not: a Maui based non-profit organization that provides the island’s hungry and less fortunate with healthful and nutritious fruit that would otherwise go to waste. To date, the organization has collected over 19 tons of fruit that has fallen from trees. Seniors on the island, and the Maui Food Bank, are beneficiaries of the program that also provides low income communities with the fruit at no charge. www.fruitpickup.com The Pacific Radio Group and other stations in the area have committed their support to the Public Service Campaign
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Radio Lounge has consistently worked with Forsythe and Butler to create and produce several advertising projects over the past several years. Brad Forsythe, the agency’s President and Executive Creative Director says, “We wanted a professionally executed announcement that would not sound like your typical PSA radio spot. And we knew we could count on the support from our friends at Radio Lounge. It’s gratifying to provide marketing assistance to help the community support organizations and the people of Maui. The tourism downturn has had a negative impact Island wide and we’re happy to contribute our small part to help.” http://www.forsythebutler.com

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 ( 1-866-428-3469 ) for a media consultation.

Radio Lounge Partners With Taylor Morrison Homes and Disney for National Radio Advertising Campaign

noemail@radioloungeusa.com — Fri, 22 Jan 2010 14:00:00 GMT

A national radio advertising campaign created and produced by Radio Lounge is being used to drive web and neighborhood traffic to Taylor-Morrison communities from Florida to California. The Taylor-Morrison Dream Home Giveaway is tied to Disneyland® Resort, Microsoft and HP, offering additional prizes and contest incentives.

Taylor Morrison is the official builder of the dream home at INNOVENTIONS in Disneyland® Park. Taylor-Morrison came to Radio Lounge on a referral from Clear Channel’s Jeff Malone in Houston. Radio Lounge has created and produced both :30 and :60 radio spots that will be tagged locally in various markets with additional incentives.

Taylor Morrison is now one of the largest home builders in the United States, with more than 280 Taylor Morrison communities currently under construction. For more information regarding the Taylor Morrison 2010 Dream Home Giveaway, please visit www.WintheDreamHome.com.

Listen to the radio commercial here:

Radio Lounge Produces Radio Advertising for Prudential Gary Greene

noemail@radioloungeusa.com — Thu, 07 Jan 2010 15:00:00 GMT

An opportunity that presents itself to real estate companies is that the home buying/selling industry is on the rebound again and by making the recruitment of the best talent a priority would certainly give companies an advantage. One Houston based company, Prudential-Gary Greene, felt that its radio marketing objectives would be accomplished both efficiently and effectively through Radio Lounge. Working with Clear Channel Account Executive Denise Partridge, the ideal results of Prudential-Gary Greene’s 2010 radio advertising campaign are: 1) to drive web traffic to its real estate simulator and; 2) to act as a branding campaign for Prudential-Gary Greene. The real estate simulator is a platform that aims to attract new agents that are both interested and qualified in pursuing a career in real estate. Regarding the branding aspect of the campaign, Prudential-Gary Greene wants to position itself as the #1 Houston association of realtors MLS broker. Being one the oldest and top...

It's Almost Here - Media Expo 2009 Tomorrow in Houston / Woodlands

noemail@radioloungeusa.com — Wed, 14 Oct 2009 16:30:00 GMT

It's almost time... Media EXPO ’09 is this Thursday, October 15th at The Woodlands Waterway Marriott Hotel & Convention Center. Consider how an hour or two spent with Houston’s leading media companies can help get your business to the next level in 2010. For instance... Do you know how affordable broadcast advertising is? Are you aware combined newspaper online and print readership grew by over 8% in the U.S. in 2008? What is the best way to market your website and does it involve social media? Do public relations firms help small businesses? What's the difference between advertising and marketing? What the heck is psychographics and Dot Boom? What impact can Variable Data Printing have on new sales? Where's your market share? This Thursday only, we've assembled a roster of thought leaders and exhibitors from the Houston media scene that will help your business grow. To view the complete roster of presenters, workshop schedules...

Radio Lounge to Present Radio Advertising Workshop at MediaExpo October 15th in Houston (Woodlands)

noemail@radioloungeusa.com — Mon, 05 Oct 2009 19:00:00 GMT

Radio Lounge is proud to be a part of this exciting event on October 15th. Here is a letter from Tom Carrese that shares more info about Houston's Media Expo '09. I’m writing to invite you to join us and other Houston businesses at Media EXPO ’09, on a day decision makers are strategizing their 2010 advertising and marketing plans. If you’re in business to win and not just in business to last, this economy offers everything you need to succeed: Better negotiating positions as a buyer; more talent looking for opportunity; new products able to launch in a less crowded marketplace; market share ripe for the taking. If you're passionate about what you do and have built a team that can carry out the mission, this economic slump is yours to defeat and your place in the market can be solidified. Media EXPO '09 is on Thursday, October 15th at The Woodlands Waterway Marriott Hotel & Convention Center and we’re partnering with some truly exceptional organizations. 50 exhibitors...

Marketing Interns Wanted at Radio Lounge

noemail@radioloungeusa.com — Tue, 11 Aug 2009 20:00:00 GMT

Radio Lounge, a radio advertising agency located in Houston, TX (Sugar Land), has openings in its intern program for marketing interns. We are looking for personable, organized, reliable, self motivating and creative problem solvers who can think on their feet…and have an insatiable desire to become future marketing dynamos! About these internships Marketing interns will be responsible for helping execute Radio Lounge marketing initiatives. These include (but are not limited to) social media marketing, lead generation, market research, article creation and submission, social bookmarking, press releases, web marketing, newsletter generation, and more. Social media experience, knowledge of HTML and basic video production experience is a plus. Marketing interns will work to support Radio Lounge’s current marketing efforts, organize task executions, and contribute to the overall sales and marketing effort of the company. Past interns have also been known to participate in client...

Radio Advertising Campaign and Television Campaign from Moody Gardens on Galveston Island grant you a Magic Passport to Savings From Radio Lounge, Radio Advertising in Houston, TX.

noemail@radioloungeusa.com — Thu, 21 May 2009 17:00:00 GMT

Moody Gardens on Galveston Island has put Hurricane Ike behind them, and a summer full of fun ahead of them. And to kick off a great summer, Moody Gardens once again has worked with Radio Lounge for its radio advertising campaign. English and Spanish radio and television production for the new Magic Passport to Savings summer marketing campaign including the re-introduction of a jingle that caught a lot of attention a few years ago. Even just weeks past Hurricane Ike, Moody Gardens took a pro-active and very positive approach to saying, let’s get back on our feet as quickly as possible and give our visitors something even better than we had before. This latest broadcast campaign demonstrates that mantra with a new message that tells listeners and viewers to Believe in Magic, it’s here at Moody Gardens. The goal of the campaign is really re-capturing interest of families and visitors that might not know Moody Gardens is back and operating at its full potential, offering visitors...

Radio Advertising Agency Radio Lounge helps Houston YMCA Recruit for Summer Programs.

noemail@radioloungeusa.com — Mon, 06 Apr 2009 17:00:00 GMT

Summer vacation means keeping kids entertained. In Houston, the YMCA has always been trusted by parents to provide quality summer programs for kids of all ages. Houston YMCA once again turned to radio to get the word out to parents. The radio advertising campaign, produced by Radio Lounge, targets moms and dads to let them know that registration is open.

"This campaign will capture those still undecided about how their children will benefit most from the summer break." says Radio Lounge President/Partner Ray Schilens. "The radio campaign is also emphasizing how the YMCA can be a one-stop destination for families with the slogan “Do more together this summer”."

Radio Lounge Creative Director/Partner M. Bruce Abbott added, "A tough economy is making it more of a challenge to maintain positive growth for many recreational-type venues. Therefore, the YMCA needed a strong radio advertising campaign for recruiting".

The Houston YMCA tapped Radio Lounge to hyper-focus on Moms with a message about the core values of the “Y” combined with affordable solutions for kids and grownups to participate together in a safe setting. The kids are able to take advantage of summer camps, while the adults can take advantage of the YMCA’s adult programs.

"YMCA Houston has been a partner with Radio Lounge over the past couple of years with Radio Lounge creating and producing their broadcast campaigns." adds Schilens. "Their mission and their message is very timely and dovetails well into our current economic client. "

Radio Lounge tapped two distinctive Houston area female voice actors for the radio production parts. Two :30 second spots were developed to run as stand-alone :30’s, or be piggy-backed as a :60 spot. Several Houston stations are on the buy with the radio campaign is being supported by direct mail.

So if you've got little ones, and you live in the Houston area, visit the YMCA Houston website to sign up.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a free consultation.

Radio Advertising Campaign for Poolcenter.com Makes a Big Splash with Creative from Radio Lounge A Direct Response Radio Advertising Agency

noemail@radioloungeusa.com — Wed, 18 Mar 2009 16:00:00 GMT

Summer is approaching, and Houston, Los Angeles and Tampa are the latest targets on the radar of Pool Center.COM in a radio advertising campaign created and produced by Radio Lounge. Rob Cox, President of Pool Center.COM had worked with Radio Lounge last year on the original concept. “We really felt that they knew our customers, and the spot came off very nicely. It was a natural for us to return to Radio Lounge again this year to create another humorous outtake.” This round of creative is called “Squish” and will be airing in Sunbelt markets, with an offer to tune up your pool for spring.

“The concept behind the creative is so much fun”, replies Radio Lounge Creative Director and Partner M. Bruce Abbott , “first you hear a diving board, then the sound of SQUISH! Disgusting sounding…squishy…the sound effects just make you feel like you’ve landed SPLAT on this thick layer of sludge.” The commercial is perfect for PoolCenter.com, who targets pool owners with pool maintenance services.

An interesting sidebar, the ad runs only when the weather is 75 degrees or higher. With the help of Google Marketing, the spot uses a coupon code to track performance.

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Tue, 15 Dec 2009 16:33:02 GMT

They care about the customer...classy, talented, customer focused, quick turnaround, the highest ethical standards, nice guys to work with...overall the finest people."
- Patrick Guerra, the Guerra Group

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Tue, 15 Dec 2009 16:29:38 GMT

"Passionate, great production value, no risk...my only supplier who is a true partner" - Dallas Baker, Freed Advertising

RADIO LOUNGE Founders

Tue, 05 Jan 2010 18:45:05 GMT

Ray Schilens President/Partner rschilens@radioloungeusa.com 281.494.4680 Ray's Voice Demo When Ray Schilens started in the business, tape splicing was an art form and you either nailed the entire production with the perfect take or you started from scratch. One thing that hasn’t changed since the days of analog recording is the creative behind the message. As President and Partner of RADIO LOUNGE, Ray’s commitment to quality media content has earned him much respect by his contemporaries. Overseeing all facets of a broadcast production facility and an organizational creative think tank, Ray has vast experience in various areas of advertising, marketing and business leadership. Ray’s extensive background includes broadcast programming and creative services management in Detroit, Houston and Miami-Fort Lauderdale. Ray’s combination of creativity, dedication to quality, and his strength in client relationships has driven his successful career. For...

How Much Does Radio Advertising Cost in Mason City, IA? - How to Budget Radio with Mason City, IA Rates and Prices

Mon, 30 Nov 2009 21:11:42 GMT

Mason City, IA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Mason City, IA is about $ 10.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Mankato-New Ulm-St. Peter, MN? - How to Budget Radio with Mankato Rates and Prices

Mon, 30 Nov 2009 21:11:03 GMT

Mankato-New Ulm-St. Peter, MN If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Mankato-New Ulm-St. Peter, is about $ 10.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really...

How Much Does Radio Advertising Cost in Manchester, NH? - How to Budget Radio with Manchester Rates and Prices

Mon, 30 Nov 2009 21:05:00 GMT

Manchester, NH If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Manchester, NH is about $ 59.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Madison, WI? - How to Budget Radio with Madison, WI Rates and Prices

Mon, 30 Nov 2009 21:03:46 GMT

Madison, WI If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Madison, WI is about $ 42.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Macon, GA? - How to Budget Radio with Macon, GA Rates and Prices

Mon, 30 Nov 2009 21:02:54 GMT

Macon, GA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Macon, GA is about $ 22.67 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Lufkin-Nacogdoches, TX? - How to Budget Radio with Lufkin-Nacogdoches, TX Rates and Prices

Tue, 24 Nov 2009 19:52:17 GMT

Lufkin-Nacogdoches, TX If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Lufkin-Nacogdoches, TX is about $ 15.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the...

How Much Does Radio Advertising Cost in Lubbock, TX? - How to Budget Radio with Lubbock, TX Rates and Prices

Tue, 24 Nov 2009 19:51:55 GMT

Lubbock, TX If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Lubbock, TX is about $ 24.33 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign objectives. Is...

How Much Does Radio Advertising Cost in Louisville, KY? - How to Budget Radio with Louisville, KY Rates and Prices

Tue, 24 Nov 2009 19:51:31 GMT

Louisville, KY If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Louisville, KY is about $ 59.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

How Much Does Radio Advertising Cost in Los Angeles, CA? - How to Budget Radio with Los Angeles, CA Rates and Prices

Tue, 24 Nov 2009 19:51:10 GMT

Los Angeles, CA If you are thinking about a radio advertising campaign in this market, you may have many questions. No doubt one of your first questions might be “how much does it cost”? Radio stations vary in spot rate due to many factors – popularity, ratings, etc. However, at Radio Lounge we have placed many radio advertising campaigns throughout the country and thus are able to give you a good ballpark price. The average rate for a :60 commercial running in Los Angeles, CA is about $ 966.00 This rate is an average based upon SQAD Cost Per Point Averages of Am drive, Midday and PM drive for radio stations with an average Adults 18+ rating of 1% . Lower rated stations will have a lower spot rate. The highest rated stations may be up to double the spot rate listed. With that said, radio rates due fluctuate seasonally, with Q1 rates slightly lower, and Christmas season usually higher. Now, how many spots should you run? This really depends on the campaign...

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noemail@radioloungeusa.com — Wed, 07 Jun 2006 19:08:37 GMT

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Release Date: 7-Jun-06 2:08 PM
Expiration Date: 7-Sep-06 2:08 PM

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Lorem ipsum

2006-06-07T19:00:00Z

Instructor: Fraley

Lorem ipsum