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| 22-Apr-10 10:00 AM CST | ||
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Radio Lounge Crafts and Executes the Radio Advertising Campaign for Marketplace Homes in Charlotte, NC |
Working with the Detroit area agency A Few Good Marketers, and agency principal, Patty Cox, Radio Lounge was chosen to research, negotiate and place the month long radio advertising campaign designed to introduce the Market Place Homes concept to the Charlotte market. The multi-station buy is airing this month. Radio Lounge has a strong background in working with home builders and master-planned communities around the country on both the media and creative side. Radio Lounge is also a past recipient of the Prism Award for Professional Results in Sales & Marketing presented by the Sales and Marketing Council of the Houston Association of Home Builders on a campaign for Boe Creative and Friendswood Development. Marketplace Homes, founded in 1976, is one of the nation’s leading home builders, serving a broad segment of the housing market including first-time, move-up, luxury, and empty nester buyers. Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a media consultation. |