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| 11-Feb-10 10:00 AM CST | ||
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Google Selects Radio Lounge As Creative Partner in New Ad Creation Marketplace for Internet Radio |
 Radio Lounge has been a part of Google's radio advertising efforts since 2007, when Google launched its terrestrial radio ad initiative. After a year long hiatus, Google's new relaunch focuses on internet radio, and will give clients globally the opportunity to tap Radio Lounge's creative resources - from script writing to broadcast production. In the past this service was dedicated to Google AdWords advertisers. This new phase, called Ads Creation Marketplace 2.0, will be open to everyone, not just Google Adwords users. As part of the original Google Radio Ads effort, Radio Lounge worked with advertisers around the country developing a wide variety of campaigns for a number of service and retail clients.
" Terrestrial radio was not a good fit for Google's business model. This revamp of the creation marketplace combines the best of both worlds - radio advertising and web accountability. We are honored to be one of a handful of vendors selected to participate in the new venture." - M. Bruce Abbott, Creative Director/Partner of Radio Lounge. Beta testing has been completed, and launch is expected by mid 2010. Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 ( 1-866-428-3469 ) for a media consultation. |
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