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Consumers call the Chevrolet brand "Chevy", Harley's are "Hogs", and National Public Radio is "NPR. So, does your company have a nickname? According to Al Ries, corporate nicknames are a good thing. In the article "Why Two Names Are Better Than One", Ries says, like any consumer perception, you can't force a nickname on your fans, it has to come from an emotional seed. With that said, I thought for a moment about our brand, Radio Lounge, and what our nickname might be. Any ...

Yes, there are probably too many advertising awards competitions, but what the heck, why not run a competition for effective back to school ads, seems appropriate. We'll, just in case you missed it, Kohl's took the top spot for the creative effectiveness of its back to school blitz. Ace Metrix runs down the top ten in the Back To School Ad Class.

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Radio Lounge provides a wide variety of creative and media buying services. Most advertisers think that buying your mainstream A/C's and News/Talk stations are the only way to go. We always ask the question; what about foreign language radio. Especially in markets like Houston and Los Angeles, where Hispanics are a significant population mix. One in six US residents are Hispanic, and they are the second largest consumer market. In an Advertising Age article by Peter Francese, ...

Luke Sullivan, creative guru at GSDM Advertising in Austin, Texas is a good friend of The Advertising Show and of Radio Lounge. Author of the book Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series) , I remember listening to Luke speak when I was an advertising grad student at The University of Texas at Austin. Amazing creative insight! Luke is a fan of radio advertising. Likewise, we are a fan of Luke. Check out his recent blog entry about ...

Although 149 billion is a big number, it doesn't include advertising budget trends in several of the brand categories you might think. And the forecast of a 1.1% increase overall is much better than the 12.3% decrease we saw last year. Retail numbers overall are up but brands like Target and Kohl's are down. Pharmaceuticals are down just a bit but automotive is growing. So, it's more of a cautious approach as we experience a quicker than expected recovery from the world's worst ...

According to a report in Inside Radio, web listening in cars will reach five million in just five short years. The good news for radio stations that are using the web effectively means a much broader audience, well beyond their own markets. For those stations that are just waking up, it means listener shares might be down to Internet success stories like Pandora. And may the best media win. Quick question. If you are thinking about making a car purchase in the near future, would ...

Wouldn't you have loved to be the person that came up with the idea of a Post-it Note? Believe it or not, that happened 30 years ago, and the brand lives on stronger than ever. To celebrate, the company will put up a billboard consisting of more than 100,000 Post-it Notes, and they are running some cool television spots that target home use. By the way, for those who think that putting your head in the sand and not spending on advertising during a recession is a smart move, the ...

We do a ton of radio and television commercials , and we also take our creative capabilities beyond terrestrial limits. From sound design for theme parks to narrative e-learning online. Many of our clients have also asked for our help with developing audio and video for their websites. Technology today gives us the benefit of adding audio and video content without the downside of loading issues. I came across this article entitled "How to Add Multimedia to Your Blog", written by ...

Sometimes we just try too hard. We forget how simple things can make a profound difference in the creation and ultimate success of a brand. As children, many of us were budding entrepreneurs, and we succeeded in what we started out to do. With childlike attitudes though we soon found out that our business empire was getting in the way of more fun stuff, so we moved on. But here's the good news. We got our first dose of how a business works and how marketing savvy caused us to ...

Radio Lounge does not believe in copy-cat advertising, but that doesn't necessarily mean you can't stretch into a more global approach to selling your products and services. We are constantly amazed by the dozens of automotive advertisers that use the same "screaming" formula over and over. In most cases, they have either read a book, got some bad advice from an industry colleague, or are just too afraid to take their radio creative to a next level. In Great Britain, Volvo has ...

Okay, most purchases are directed and decided upon by females. It doesn't matter if it's a car or a can of corn, females drive decisions. And it used to be that hitting a female demo with a radio advertising campaign was pretty textbook, but that is changing. In a Media Post news story by Sarah Mahoney there is a growth spurt in 35 plus moms of more than four million in just two years, and that group of influential's 35 and under and more likely to buy green products. And if you thought ...

Advertisers many times tell us they want something catchy for their commercial. Jingle is usually the first word that pops out, because they don't know how to describe catchy creative, which obviously has nothing to do with a jingle. Needless to say, jingles for decades have made their mark and created a lasting impression for consumers. Today, we've kind of gone away from the jingle category using new artists tunes for a campaign, or with bigger budgets, using mega artists to brand ...

And you're saying, what the heck are we talking about. No, we're not joking. According to an article in The Atlantic Monthly, firms are hiring fake businessmen in China to represent their brand at various social events. Why? Having foreigners in nice suits gives the company face. White guys with fair complexions and a nice suit can make $1000 bucks a week. You've got to read the article "Rent a White Guy" by Mitch Moxley.

You may not be able to match the advertising budget but hopefully you have the same mindset as Geico that; to get your brand out there radio continues to be a powerful force. According to Inside Radio, and Media Monitors, just last week, Geico ran more than 44,000 national radio spots. Right behind, The Home Depot. Do you have to dump that much into advertising to make it work. Not really, you just have to be smart enough to place your media and your message in front of the right ...

Starbucks is known for its overpriced morning jolts of wake up juice, but if that’s all that Starbucks did to attract and grow its fan base, their appeal would dry up. Starbucks loves its customers and continues to show the love in new and appealing ways. Like its new partnership with AT&T and Yahoo, detailed in the article below “Starbucks to Offer Free Wi-Fi at Most of Its Stores” from The Associated Press. And not just free Wi-Fi, how about custom content, free Wall ...

We like to think of radio advertising as “word of mouth”, it just hits a lot more ears. We often suggest using existing customers as part of the commercial creative. Take those really believable and satisfied clients and let them tell their story. Notice we didn't mention actors. Use real customers. Look how effective the On-Star campaigns have been. People don’t care “how” it works, they just care that it does work. Once again, real stories and no silly ad ...

We caution our clients, they’d better be ready when the ad campaign rolls, or they will be steamrolled by their campaign. Customers that want one of what you’re selling, expect to get it, when they’ve heard about on an advertising campaign. Tell customers they are out of luck, and the bad news travels fast. Having a website that isn’t ready to accept or fulfill customers orders, having a storefront that forgot to stock enough of the product, or even worse, forget to ...

We like to think of radio advertising as “word of mouth”, it just hits a lot more ears. We often suggest using existing customers as part of the commercial creative. Take those really believable and satisfied clients and let them tell their story. Notice we didn't mention actors. Use real customers. Look how effective the On-Star campaigns have been. People don’t care “how” it works, they just care that it does work. Once again, real stories and no silly ad ...

Inside Radio is reporting that SNL Kagan, the company that integrates online research and data projection for the media and communications industry www.snl.com reports that radio will see a 6.9% increase over 2009. That’s a huge number, considering it is the largest annual increase since 2003. The radio industry has been fighting hard to bring back those numbers. For those considering radio advertising, they’re not giving it away, and it takes an agency with clout to get the ...