| Fast Company recently revealed the ten most addictive sounds in the world. The article “This Is Your Brain on Jingles” by Martin Lindstrom is a great read. Music and sounds have a way to transport us to a special place in our lives. Beyond our favorite songs, advertising jingles and sounds hit the memory buttons as well. In the article, when sound was removed from slot machines in Vegas, revenue fell by 24%. When slow music is played in restaurants, we tend to eat slower and eat more. So, are you curious? Read on. Here’s something else, what “sound” is your business about, and are you using it to your benefit? |
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