20-Jul-10 1:00 PM CST

Business Lessons From A Lemonade Stand

Sometimes we just try too hard. We forget how simple things can make a profound difference in the creation and ultimate success of a brand. As children, many of us were budding entrepreneurs, and we succeeded in what we started out to do. With childlike attitudes though we soon found out that our business empire was getting in the way of more fun stuff, so we moved on. But here’s the good news. We got our first dose of how a business works and how marketing savvy caused us to actually make money. The article by Ann Handley, called “Seven Business Lessons From A Lemonade Stand”, really hits home. Let’s fast forward a few decades and see if your business stands up to the Lemonade Stand test.

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