18-Jun-10 1:00 PM CST

Radio Advertising and Referrals

We like to think of radio advertising as “word of mouth”, it just hits a lot more ears. We often suggest using existing customers as part of the commercial creative. Take those really believable and satisfied clients and let them tell their story. Notice we didn't mention actors. Use real customers. Look how effective the On-Star campaigns have been. People don’t care “how” it works, they just care that it does work. Once again, real stories and no silly ad fluff. Also, take those really satisfied customers and create a referral program around them. No one is as good of a representative for your business as a truly happy customer. Maybe even work your referral program into your radio advertising. Steve Strauss crafted the article called “Ask The Expert; Creating an Ongoing Business Referral Machine”, and it puts some powerful strategies together that your business might benefit from. Read it, do it, or as the shampoo bottle says “wash, rinse, repeat”.

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