10-Mar-10 9:00 AM CST
Radio Advertising Tip - Over Deliver
How many of you actually believe the radio commercials you hear? Many businesses tend to over sell their capabilities, and as a result, end up making just one sale and losing a long-term customer. Here is where advertising gets interesting. Send out a simple, believable message to capture a new customer, then, when you have them in your business go overboard to win them as a loyal fan. In the article “Promise Small, or Promise Big”, Trent Hamm reveals some simple examples of just how a business can capture those fans with over the top customer treatment. Here’s one final thought; you might think that over-delivering will hurt your bottom line, but it’s much more cost-effective to build a loyal fan base vs. gathering lots of new short-term customers.
Let us know if this attitude exists at your business, and share some examples of what you’re doing.
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For additional information on this Articles article, please contact:
M. Bruce Abbott
(281) 494-4680
Source: Radio Lounge
http://www.radioloungeusa.com
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