8-Jan-10 10:00 AM CST

What to Watch For in 2010

Radio is hailing the new year as a time of getting back to business, and back to the way it used to be, and we also believe that it’s time to challenge the way you see advertising, specifically radio advertising as a part of your media mix. For the past two years we’ve seen many businesses either cut ad budgets completely or dramatically reduce their ad spends. For those of you who decided that a positive media presence was important, congratulations, you have now out-paced your competition for the moment. 2010 promises to be an exciting year of change. Spend wisely though, and make sure your advertising agency has tapped all of the best channels for both traditional and non-traditional media. The piece that accompanies this article is a worthwhile read. It’s called “100 things to watch in 2010” written by Ann Handley, Chief Content Officer for MarketingProfs. Would love to hear your comments as well.

Click a star to rate!

Rating: 0.00 / 5.00 - Not yet rated.
0 ratings